I've been twidling with this and the next version of links. Trying to get my feet wet. You'll see test banners showing up in the beta faq (see the New Links) forum as I work on it.
But, after we've made the decision to kill the last of the click-banner programs, I finally have a way to describe these services (I have 20+ months of stats to back it up):
CPC: A way for advertisers who want click-through traffic not to pay for it.
CPM: A way for advertisers who want display advertising not to pay for it.
What this means, is that CPC banners tend to get no clicks, but broad-display (up to 70% or more of available impressions), while the CPM banners get more limited display, and up to 6.7% click-through rate.
This is an advisory warning, that in any banner program I work on, I'm going to make it ferret out this stuff, and display it prominently.
I'm curious how other sites have dealt with this, or if no one has bothered to look at their stats from the advertising "services" such as ValueClick and FocusIn. Don't even get me started on the "affiliate" programs :( those rates are significantly worse, and last year's holiday traffic/stats reports still haunt me.
I'm viewing the advertising module from the point of view of SELLING (not giving away) advertising space. That means limited support for "services" and "affiliate" programs, and better support for targeted display (pre-paid) banners.
Since this is going to probably be based on the AdvertPro engine, a commercial poduct, it's not targeted at smaller sites.
So, I'm curious how you all view this....
Where does your revenue stream come from? (banner/advertising wise).
PUGDOGŪ
PUGDOGŪ Enterprises, Inc.
FAQ: http://postcards.com/FAQ
But, after we've made the decision to kill the last of the click-banner programs, I finally have a way to describe these services (I have 20+ months of stats to back it up):
CPC: A way for advertisers who want click-through traffic not to pay for it.
CPM: A way for advertisers who want display advertising not to pay for it.
What this means, is that CPC banners tend to get no clicks, but broad-display (up to 70% or more of available impressions), while the CPM banners get more limited display, and up to 6.7% click-through rate.
This is an advisory warning, that in any banner program I work on, I'm going to make it ferret out this stuff, and display it prominently.
I'm curious how other sites have dealt with this, or if no one has bothered to look at their stats from the advertising "services" such as ValueClick and FocusIn. Don't even get me started on the "affiliate" programs :( those rates are significantly worse, and last year's holiday traffic/stats reports still haunt me.
I'm viewing the advertising module from the point of view of SELLING (not giving away) advertising space. That means limited support for "services" and "affiliate" programs, and better support for targeted display (pre-paid) banners.
Since this is going to probably be based on the AdvertPro engine, a commercial poduct, it's not targeted at smaller sites.
So, I'm curious how you all view this....
Where does your revenue stream come from? (banner/advertising wise).
PUGDOGŪ
PUGDOGŪ Enterprises, Inc.
FAQ: http://postcards.com/FAQ
Banner Rotation, AdvertPro, and Links SQL